sexta-feira, 21 de outubro de 2016


Pode ler aqui

O artigo de opinião a que se refere a imagem é, a nosso ver,  um excelente ponto de partida para se discutir a evolução da «Responsabilidade Social Empresarial»  e refletir o conceito à luz dos novos paradigmas de gestão inerentes ao DESENVOLVIMENTO SUSTENTÁVEL  que reclama  «no business as usual». Ora, a responsabilidade social nasceu no «business» que agora se nega.  Resumindo, por agora, novas equações são necessárias e de maneira a que possam ser apropriadas de forma generalizada. Voltando ao principio, que bom artigo para se fazer o que ainda não foi feito: refletir, de forma continuada,  a SUSTENTABILIDADE, e o «social» dentro dela. A par do «ambiente», da «economia», «da «governança», da «cultura».   
A propósito, em breve, vai ter lugar, em Espanha, um encontro - em que o ISCAL também está envolvido - sobre  a temática:

Veja aqui

E já agora, quem segue estas matérias lembrar-se-à que o colocado no artigo desde início que está presente. Ou seja, desde sempre, que houve quem fosse «a favor», ou «contra» a Responsabilidade Social na esfera do mundo dos negócios. E todos, cada um a seu modo,  se bem se ler, por razões «igualmente boas».  Melhor, respeitáveis.

sexta-feira, 14 de outubro de 2016

«olhem para o que dizemos e para o que fazemos»

Disponível aqui

Ao vermos o Relatório Integrado da IIRC de 2015 - a que se refere a imagem - lembramos o velho ditado «olha para o que eu digo, mas não olhes para o que faço», embora na circunstância  seja precisamente o contrário. As palavras são deles, dos  líderes da IIRC, e podem ser lidas no relatório:
«We are pleased to communicate the IIRC’s annual performance, for the first time, in the form of an integrated report. As part of our market-based philosophy, our Board and Council believe it is important that we follow the principles we advocate».
A estrutura:

quinta-feira, 13 de outubro de 2016

COP 22

Veja aqui
«Why does COP matter?
Last year’s COP21 in Paris proved historic, as a legally binding global climate target was agreed by all 196 member parties with the aim of capping climate change well below two degrees of warming.

This successful outcome provides the market certainty required to begin to drive a global low carbon transition. $100 billion has been pledged annually to support this process in developing countries, boosting the opportunities for innovation where climate change mitigation and adaptation is most urgently required.
Countries are now tasked with developing strong low carbon strategies, driving the partnerships and funding opportunities  to accelerate this transition.
COP22 - this year taking place in Marrakech, Morocco, represents the first COP at which these pathways will begin to be identified, providing a platform for cross sector stakeholders to come together to build the future - join us by applying for your place at the Sustainable Innovation Forum here».

terça-feira, 20 de setembro de 2016

ESCOLHAS | SITES DE QUE GOSTAMOS | O site da «United States Environmental Protection Agency (EPA)»

Veja aqui

É verdade, o site da EPA é um dos que visitamos com frequência: com facilidade encontramos o que procuramos e, talvez seja esse o segredo da nossa «escolha», o que talvez gostemos mais é de, cumulativamente,  encontrarmos «coisas» sem procurar, e de forma atractiva. 

segunda-feira, 19 de setembro de 2016

Capital Social

Disponível aqui

Antes já nos tínhamos referido ao Projeto subjacente à imagem  - aqui . Agora,  sobre este projeto da WBCSD veja na BCSD de Portugal:«Em breve: Protocolo do Capital Social». Donde:
«O World Business Council for Sustainable Development (WBCSD) vai lançar, em dezembro de 2016, o protocolo do capital social, umaferramenta para as empresas medirem e valorarem as suas interações com as pessoas e a sociedade. O protocolo vaiidentificar as melhores práticas nesta área, evidenciar os impactos sociais positivos nas empresas e reforçar a importância de as empresas integrarem os impactos e dependências sociais no desempenho do negócio e na tomada de decisões.
O protocolo compreende cinco passos: 1. Perceber a contribuição dos temas sociais para a relevância do negócio; 2. Definir a abordagem da empresa aos temas sociais; 3. Medir; 4. Avaliar a performance; e 5. Integrar resultados». Continue a ler.

domingo, 18 de setembro de 2016


«Dear ,
Every year, around six million migratory birds stop over in Doñana, the last refuge for threatened species as the Iberian lynx and the imperial eagle - a place of unique beauty and great wildlife.
But Doñana – the largest wetland system in the European Union - is dying of thirst! 3,000 hectares of illegal farms and 1,000 illegal wells are stealing its water, and Doñana has already lost over 80% of its wetland since the beginning of the 20th century.
Please add your voice and help us save Doñana. Say NO to illegal wells and farms. Thank you!»

quinta-feira, 15 de setembro de 2016

terça-feira, 6 de setembro de 2016

«The Sustainable Development Goals as Business Opportunities»

Disponível aqui

Do Prefácio:

These are the true “business opportunities” that the SDGs offer. They invite us to address the question: how can those of us in business contribute to the achievement of these goals as investors, entrepreneurs and executives? All of us share the need for healthy and stable economies, fair and well-governed societies, well-regulated value chains in trade, mitigation of climate change, world peace, and respect for human rights. This volume explores how the private sector can be a powerful actor in promoting the achievement of such common aims, and where it must exercise restraint. In this respect, the public good should be both the limiting factor in encouraging those who act in their own self-interest, and the goal for those who seek to act in the collective interest of society. We must avoid not only the obvious scourge of corruption in this effort, but the danger of exploitation. We must seek to not only do more good, but also ask ourselves where we can do less harm. 
Given the scale of the problems the world is facing, and the unprecedented levels of global inequality, these questions are not only important, but urgent. Business must play its part. Governments and multilateral institutions who steward resources on behalf of us all, must play their part. Regulators at local, national and international levels must play their part. Collectively we can mobilise financial resources at historic scales to implement a wide range of development efforts. Butsustainable global progress cannot be achieved through monetary means and investment alone. It is vital that capacity is strengthened in individuals and in the institutions of civil society to play a vigorous part in carrying out such a transformation, including the thoughtful regulation of business activity.
 I encourage anyone interested in development or business to read this report and to take to heart the challenges, and the opportunities, that it explores.

George Soros

quarta-feira, 24 de agosto de 2016

BSR Conference | «devoted to sustainability»

Aqui o site da conferência


The theme for the BSR Conference 2016 is BE BOLD. The challenges of building a sustainable future are immense and will require collaborative, innovative thinking from all sectors of society. There are substantial opportunities to build inclusive, sustainable economies through business leadership and partnership—and we know that we won’t achieve these goals unless we think big—and think bold. At #BSR16, we’ll hear compelling stories from companies, foundations, big thinkers, and creative doers who have made big bets in the service of building a better world».
.   .

Em particular: veja como a Conferência, ela mesma, procura ser sustentável; e como o relato da sustentabilidade tem espaço de destaque na agenda:


segunda-feira, 22 de agosto de 2016


«Cities are the world’s future. Today, more than half of the global population—3.9 billion people—are urban dwellers and that number is expected to double by 2050. There is no question cities are growing; the only debate is over how they will grow. Will we invest in the physical and social infrastructure necessary for livable, equitable, and sustainable cities? 
In the latest edition of State of the World, the flagship publication of the Worldwatch Institute, experts from around the globe examine the core principles of sustainable urbanism and profile cities that are putting them into practice.
Can a City Be Sustainable? first puts our current moment in context, tracing cities in the arc of human history. It also examines the basic structural elements of every city: materials and fuels; people and economics; and biodiversity. In the book's City Views, professionals working on some of the world’s most inventive urban sustainability projects share their first-hand experience. Success stories come from places as diverse as Ahmedabad, India; Freiburg, Germany; and Shanghai, China. In many cases, local people are acting to improve their cities, even when national efforts are stalled. 
The book also examines cross-cutting issues that affect the success of all cities. Topics range from the nitty-gritty of handling waste and developing public transportation to civic participation and navigating dysfunctional government.
Throughout, readers discover the most pressing challenges facing communities and the most promising solutions currently being developed. The result is a snapshot of cities today and a vision for global urban sustainability tomorrow».