«With millions of fans coming to the stadium to
watch matches, UEFA EURO 2016 represented
a celebration of cultures, values and passion for
football. This was the best possible opportunity
to innovate in the interests of sustainability and
empower the football family. This vision was
anchored in our statement of purpose and values
and formalised in EURO 2016 SAS signing
up to the UN Global Compact initiative.
As testimony to our strong commitment
to social responsibility and our desire for its
in-depth implementation within event operations,
the tournament was awarded ISO 20121
certification. This involved every operational
project, in cooperation with stakeholders,
identifying what could be done to measure and
optimise the tournament’s environmental and
social impact.
We succeeded in developing tools such as
an eco-calculator and a mobile app so that fans
could calculate, reduce and offset the impact
of their transport. With the exception of events
in Marseille, no major incidents occurred in
terms of security, discrimination or disrespect.
Fan embassies welcomed and assisted fans in
a great atmosphere. Although we witnessed
some non-compliant behaviour, the prohibition
of smoking tobacco products in all indoor and outdoor areas within the stadium perimeter sent
a strong message and represented a pioneering
initiative in terms of public health.
On the other hand, combi tickets and
e-tickets could not be provided, the dual-bin
system was not consistent across stadiums
and there were a limited number of hybrid and
electric cars. These would have been tangible
and visible actions in the eyes of fans. While
stadiums did offer seats for disabled fans, the
sightlines and infrastructure provided for these
fans at the venues were not always ideal.
Overall, the tournament was a great celebration
of football, and our social responsibility
initiatives revealed another side to our sport:
social communion and care for the environment».
Jacques Lambert
EURO 2016 SAS President
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